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Case studies

Three local campaigns. Here's what changed.

90-day optimization windows. Real account data.

3 local accounts
90 day window
5+ years in paid search
Roofer installing shingles on a residential roof Roofer

More estimate calls.

2.4xcalls
Call volume up. Cost per lead down. Cut broad match. Split repair vs. replacement intent.
Calls
+140%
Waste
-38%
Jobs
31

This client was bleeding ad spend on unqualified clicks for DIY shingle tutorials, draining their budget before lunch. We audited the account with our proprietary conversion-intent matrix, applied aggressive negative keywords, and restructured ad groups to target high-margin jobs. We stopped the bleed and flooded their dispatchers with massive new opportunities.

BeforeBroad "roofing company" traffic.
AfterRepair, replacement, storm-damage terms.
  • Lead growth
  • Waste cut
Attorney reviewing documents at an office desk Attorney Office

More consultation requests.

+186%consults
Consults nearly tripled. Split by practice area. Blocked job-seekers and free-advice clicks.
Consults
+186%
Cost
-52%
Calls
+41%

This law firm was paying premium CPCs for people seeking free advice, wasting hours of intake time on junk leads. We deployed our advanced legal-intent targeting protocols to isolate their most lucrative practice areas into precision-guided campaigns. By layering deep demographic filters and proprietary negative lists, we eliminated window-shoppers, slashed acquisition costs, and ignited a staggering surge in qualified consults.

BeforeAll practice areas, one campaign.
AfterPer-practice targeting + negative lists.
  • Consult growth
  • Lower cost
Spa facial treatment performed by a skincare professional Med Spa

More booking actions.

2.8xinquiries
Inquiries up 2.8× in 90 days. One campaign per treatment. Policy-safe copy.
Inquiries
2.8x
CPC
-44%
Books
+63%

This high-end spa was dumping budget into a messy, single-campaign structure where treatments cannibalized each other and ads were constantly flagged for policy violations. We overhauled their architecture, building dedicated funnels for every service. By leveraging our elite compliance-safe frameworks and pinpoint local targeting, we reversed their stagnant growth and delivered a massive influx of ready-to-book clientele.

BeforeAll treatments in one ad group.
AfterPer-treatment campaigns + landing pages.
  • Inquiry growth
  • Booking intent