Google Ads results board
Less waste. More ready-to-buy leads.
Three local campaign types. One goal: turn high-intent searches into calls, consultations, and booked appointments.
3
sample local service campaigns
90
day optimization window
5+
years paid search experience
Roofer
More estimate calls.
2.4xcalls
Better local intent.
Repair, replacement, storm damage, and quote searches got priority.
BeforeBroad clicks and uneven call quality.
AfterTighter service terms and estimate-focused ads.
- Lead growth
- Waste cut
Attorney Office
More consultation requests.
+186%consults
Cleaner legal intake.
Practice areas were split so spend followed higher-fit searches.
BeforePricey clicks mixed with poor-fit searches.
AfterSharper practice-area ads and exclusions.
- Consult growth
- Lower cost
Med Spa
More booking actions.
2.8xinquiries
More treatment intent.
Campaigns were grouped by services people were ready to compare.
BeforeToo many services competing in one campaign.
AfterService-specific paths and clearer next steps.
- Inquiry growth
- Booking intent
